The Digital Marketing Expert is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Buddha Air. This position is primarily focused on paid ads (Social Media and Search) within the Facebook, Instagram, and Google advertising platforms. Campaigns will also include retargeting, display, and video ads.
The essential functions of this client-facing Specialist position include the following:
· Setup and ongoing optimization and management of PPC/Digital Advertising campaigns
· Management of ad budgets, A/B testing ad creatives, setting up audiences, and optimizing for conversions and KPIs
· Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Tag Manager, Facebook Business Suite and Manager, SEMRush, etc.)
· Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
· Management of ad budgets and ad creative
· Perform digital advertising audits
· Ability to manage multiple accounts and tasks with an effective resolution of conflicting priorities
· Actively collaborate with marketing team members (digital and paper) and align digital advertising campaigns with other ongoing initiatives
· Ensure implementation of best practice guidelines and follow company processes
· Must be a team player that is also comfortable working independently
· Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
· Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
· Experience or interest in the aviation, travel, tourism, and hospitality industry
· Identify the need for new features in the website and mobile app.
· Team up with the development team(IT) and manage the project in a proper timeline.
· Review and test new features after the development team(IT) complete the task.
· Communicate with the management team and find out the need in the system and develop a concept for the technical team.
· Experience in Agile project management will be beneficial